Future Sportstech Riyadh is where Saudi Arabia moves sportstech from discussion to deployment
Event in Numbers
15,000+
Industry Professionals
400+
Industry Exhibitors
50+
Speakers
7+
International Pavilions
90+
Country Reprsented
Event Overview
Event
The Future Sportstech Conference & Expo – Riyadh is the Middle East’s premier platform dedicated to accelerating technological transformation across the sports sector. The 2025 edition brings together global innovators, federations, elite clubs, athletes, investors, and solution providers to redefine how technology drives performance, fan engagement, talent scouting, smart venues, esports growth, and data-driven sports management. Aligned with Saudi Arabiaʼs Vision 2030, Riyadh is emerging as a powerhouse for sport investment, esports infrastructure, elite sports academies, stadium innovation, and global events. This conference aims to propel this momentum by:Showcasing next-gen technologies transforming global sports, Enabling collaboration between federations, clubs, government & tech providers, Unlocking investment pathways in sports &esports infrastructure, Empowering talent development with AI, data, and performance science By gathering decision-makers shaping SportsTech in the Middle East, the event serves as the ultimate platform for strategic dialogue, innovation showcase, partnerships, and future-ready ecosystem building.
Event Objectives
Event Highlights
- Saudi Arabia’s flagship SportsTech gathering bringing together sports, technology, data, entertainment, and investment under one roof.
- Vision 2030–aligned platform supporting sports excellence, digital transformation, localization, and economic diversification.
- Multi-zone experiential expo featuring Performance Tech, AI & Data, Smart Stadiums, Fan Experience, Esports, and Sports Operations.
- Global thought leadership conference with ministers, federation heads, club presidents, technology pioneers, and giga-project leaders.
- Live technology demonstrations & immersive experiences including wearables testing, AI performance analytics, AR/VR fan activations, and esports competitions.
- Smart Stadium & Mega Events focus showcasing solutions for NEOM, Qiddiya, Red Sea Global, Riyadh Season, and future international tournaments.
- Hosted Buyer & VIP Majlis Program with guaranteed, pre-scheduled 1:1 meetings between exhibitors and decision-makers.
- Startup & Innovation Hub featuring emerging SportsTech startups, university spin-offs, pitch sessions, and accelerator showcases.
- Esports & Gaming Arena with live tournaments, creator activations, and next-gen digital sports experiences.
- High-value networking & deal-making environment designed to drive partnerships, pilots, investments, and long-term market entry.
- International participation with global exhibitors, country pavilions, investors, and sports organizations from across Europe, Asia, and the Americas.
- Premium sponsorship & branding opportunities through zone ownership, stages, lounges, awards, and exclusive hosted programs.
- Showcase your latest SportsTech innovations across performance, data, venues, media, and fan engagement
- Connect with 8,000+ sports industry professionals and buyers
- Engage directly with sports federations, clubs, leagues, giga-projects, and venue operators
- Position your solutions at the heart of Saudi Arabia’s sports and entertainment transformation
- Gain premium visibility and category leadership across high-impact zones and stages
- Strengthen brand positioning with senior decision-makers shaping the future of sport in KSA
- Secure strategic access to ministries, federations, clubs, investors, and giga-project owners
- Align your brand with Vision 2030 sports, wellness, and digital economy initiatives
Strategic Sportstech Impact
PROFESSIONAL SPORTS & LEAGUES
Football, combat sports, motorsports, athletics, and multi-sport leagues.
STADIUMS & SPORTS VENUES
New and upgraded venues across Riyadh and giga-projects.
ENTERTAINMENT & MEGA EVENTS
Riyadh Season, international tournaments, concerts, and festivals.
ESPORTS, GAMING & DIGITAL SPORTS
National esports programs and private gaming ecosystems.
SPORTS SCIENCE, HEALTH & WELLNESS
Elite, youth, and community sports programs
ACADEMIES, EDUCATION & TALENT DEVELOPMENT
Sports academies, universities, and youth programs.
| Project/ Program | Est. Investment | Key SportsTech Demand |
|---|---|---|
| NEOM & Western Region | $431.3 B+ | Smart cities, AI venues, fan engagement, mobility |
| Diriyah Gate | $63 B | Event tech, crowd systems, integrated experiences |
| Sports & Stadiums | ~$17.5 B | Performance tech, venue systems, analytics |
| Saudi Entertainment Ventures | $4.7 B+ | Immersive media & entertainment tech |
| National Contracts (2025) | $196 B | Infrastructure enabling SportsTech deployment |
WHY THIS MATTERS TO SPORTSTECH
STRATEGIC INSIGHTS FOR GLOBAL SPORTSTECH SUPPLIERS
GCC Market Insights
Market Overview & Growth Dynamics - Market Size & Economic Potential
- The GCC sports tech ecosystem is rapidly expanding, driven by digital transformation, major government investments, and evolving consumer behavior towards tech enhanced sports experiences. GCC countries have committed over $65 billion to transform the region into a global sports innovation hub
Regional Growth Forecasts
- Broader GCC & Middle East sports markets are showing strong growth, with projections of ~8.7% CAGR over the next few years, outpacing global averages. Zawya
- Emerging GCC sportstech segments such as sports analytics are forecasted to grow at ~25+% CAGR through 2035, underlining the push towards data driven performance and fan insights.
Key Sportstech Trends in the GCC
Artificial Intelligence & Fan Engagement
- AI platforms are critical for fan engagement, personalizing content, enhancing in stadium experiences, and driving revenue growth up to 4–7× compared to traditional methods. Zawya
- AI is also deeply integrated in performance analytics, coaching tech, and immersive broadcasting. Ken Research
Smart Stadiums & Infrastructure
- Smart stadium tech — featuring AI security, digital ticketing, crowd analytics, and 5G connectivity — is being widely adopted across major venues in the UAE, Saudi Arabia, and Qatar
Drivers of Growth
Government & Strategic Vision Programs
- National initiatives like Saudi Vision 2030 and UAE digital transformation agendas prioritise sports development and innovation deployment — with strong support for emerging tech companies
Large Scale Events & Global Positioning
- Hosting global events (World Cups, Formula 1, major football leagues) accelerates adoption of advanced sportstech tools and positions GCC cities as innovation hubs.
Young, Tech Savvy Populations
- A significant share of GCC populations are Gen Z and Millennials demanding interactive, digital, and mobile first sports experiences
Strategic Opportunities for Sportstech Players
Localization & Partnerships
- Localization of solutions — including Arabic language support and culturally relevant UX — can significantly improve adoption and user retention.
B2B & Federation Collaboration
- Partnerships with leagues, federations, broadcasters, and venue owners to co develop solutions can unlock larger integrated deployments.
Fan & Player Experience Platforms
- Platforms that bridge onsite & digital fan engagement (personalized apps, AR/VR experiences, loyalty programs) are primed for growth.
Discover the Power of Innovation
Intelligent Analytics
Reimagine Decision-Making
Harness the power of AI-driven insights to optimize operations, predict trends, and make smarter, data-backed decisions. Perfect for enterprises seeking precision and agility.
Smart Infrastructure
Connect, Secure, and Scale
Integrate state-of-the-art technologies into your infrastructure for seamless operations, enhanced security, and scalable growth. Ideal for modern smart cities, stadiums, and corporate campuses.
Wearable Technology
Empower Performance & Wellness
Track real-time metrics, enhance athlete performance, and promote well-being with next-generation wearable solutions. Designed for sports, healthcare, and enterprise applications.
Immersive Experiences
Engage, Entertain, Inspire
Leverage AR/VR and interactive platforms to captivate audiences, elevate learning, and deliver unforgettable experiences. Perfect for events, training, and entertainment sectors.
Blockchain Solutions
Trust, Transparency, and Innovation
Secure transactions, authenticate assets, and enable tokenized ecosystems with our blockchain-powered solutions. Essential for finance, ticketing, and digital engagement.
Esports & Gamification
Transform Engagement & Interaction
Boost engagement through competitive gaming, gamified experiences, and interactive platforms. Perfect for youth-centric initiatives, entertainment, and marketing campaigns.
Discover the Exhibitor Profile & Overview
Visitors Profile
Total Zones
VIP Government & Leadership Lounge
Smart Stadiums & Infrastructure Zone
Elite Performance, Sports Science & Health Tech Zone
Data, Ai & Cybersecurity Zone
Fan Experience, Media & Immersive Tech Zone
Esports, Gaming & Youth Engagement Zone
Sports Investment, Startups & Innovation Zone
Sustainability & ESG in Sports Zone
Explore the Opportunities
Exhibition Cost Breakdown
| Item | Cost | Details |
|---|---|---|
| Raw Spaces | $400 per sqm | Minimum 18 sqm |
| Shell Scheme | $460 per sqm | Minimum 12 sqm. Includes fascia board, wall panels, lighting, socket, waste basket, carpet, table, counter, and chairs. |
| Marketing and Registration Fee | $350 per company | Compulsory |
| Insurance Fee | $100 per company | Compulsory |
Why Exhibit?
Access Qualified Buyers
Meet pre-qualified attendees actively sourcing:
- Sports Technology Solutions
- Smart Stadium & Venue Tech
- AI, Data & Broadcasting Solutions
Accelerate Market Entry in Saudi & GCC
Future Sportstech is designed to support:
- Vision 2030 sports localization
- Public–private partnerships
- Global tech companies entering KSA & GCC markets
Showcase Your Innovation Live
Demonstrate your solutions through:
- Live product demos
- Innovation & Tech Zones
- Startup & Future Tech Showcases
Guaranteed Networking Opportunities
Exhibitors benefit from:
- Curated B2B networking sessions
- Hosted buyer meetings
- VIP & executive networking breaks
- Roundtables & closed-door discussions
Thought Leadership & Brand Authority
Strengthen your brand by:
- Speaking slots & panel participation
- Case study presentations
- Innovation showcases
High-Impact Brand Visibility
Exhibitors receive:
- Onsite branding & signage
- Website & digital promotion
- Inclusion in exhibitor directory
We’re here to answer your questions
Have a question, suggestion, or just want to say hi? We’re here and happy to hear from you!
Event Date
24th & 25th November 2026
Event Location
Riyadh, Kingdom of Saudi Arabia
Sponsorship and Exhibiton Space Inquiries
m.wasi@sdgevents.com
Speaking Inquires
shreya.m@sgdevents.com
Call Us Directly
+971 56 986 5725
Get In Touch
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